SY is the architectural signature of Sara Ataya, founder and creative director of Synic.
Working across architecture, interiors, products, fashion, and brand identity, every project is shaped by a single design philosophy;
one that values clarity, intention, and meaningful innovation.
Synic is a multidisciplinary design studio exploring the relationship between people, objects, and the spaces they inhabit.
Inspired by the idea of sync, Synic brings diverse disciplines together through one evolving design language.
Every creation is guided by purpose, timeless thinking, and a commitment to designing experiences that feel as meaningful as they are refined.